Shoppers Drug Mart, Canada’s leading beauty retailer, has officially launched a beautyBOUTIQUE the e-commerce website, beautyBOUTIQUE. 

The site sells thousands of prestige beauty products, including fragrance and skincare.

“We are excited to offer Canadians 24/7 access to their favourite beautyBOUTIQUE brands, catering to customers who want an enhanced and convenient shopping experience,” says Mike Motz, President, Shoppers Drug Mart. “In addition to having access to a large assortment of beauty products online, customers can earn Optimum points with every purchase. We know Canadians love their Optimum points, so keeping this consistent with the in-store experience was very important to us. “

Cathy Masson, Vice President Category Management, Shoppers Drug Mart, added, “The vision of beautyBOUTIQUE.ca was to create a unique online retail experience, all while keeping three things in mind – accessibility and reach, convenience through digital and brand assortment. We wanted to ensure that our customer would get the same great experience in-store and online – anytime, anywhere, through any channel.”